All employees of “Saarthi Business Associates” are committed and pledge to follow Saarthi Code of Conduct (called SCOC). Those found guilty will have to face the consequences of the Management which can also lead to termination of services from the organisation. Saarthi business values and SCOC have been clearly defined as:


At Saarthi, we demand of our self and others for the highest ethical standards and also stand committed on our processes and working style that are of highest quality. Every employee of Saarthi shall exhibit culturally appropriately in the markets they operate in, and deal on behalf of the company with professionalism, honesty and integrity, while conforming to high moral and ethical standards. Such conduct shall be fair and transparent and be perceived to be so by third parties. Every employee shall preserve the human rights of every individual and the community, and shall strive to honour commitments. Every employee shall be responsible for the implementation of and compliance with the Code in his / her environment. Failure to adhere to the Code could attract severe consequences, including termination of employment. Every employee of Saarthi shall ensure, at all times, the integrity of data or information furnished by him/her to the company. He/she shall be entirely responsible in ensuring that the confidentiality of all data is retained and in no circumstance transferred to any outside person/party in the course of normal operations without express guidelines from or, the approval of the management.


At Saarthi we shall strive for continuous improvement in performance, measuring results very carefully and ensuring sincerity is not compromised. Innovation and creativity is the key to improve our health and sustaining growth & profitability for Saarthi. Customer is the reason for Saarthi’s existence. Every employee at Saarthi stand deeply committed to meet the needs of our customers by constantly focusing on customer satisfaction and market reach which comes from our experience in Customer Care, Marketing Services, Market Research and Marketing Communications. We provide business connect, solutions, technology and marketing services to help our customers achieve their business goals. Working together works to meet the changing needs of our customers is the approach at Saarthi that would be adhered by every employee.


Saarthi is committed to prepare and maintain its accounts fairly and accurately in line with the accounting and financial reporting standards. It’s Internal accounting and audit procedures will reflect, fairly and accurately, all of the company’s business transactions. The required information shall be accessible to company auditors and other authorised parties and government agencies. There shall be no wilful omissions of any company transactions from the books and records, no advance-income recognition and no hidden bank account and funds. Any wilful, material misrepresentation of and / or misinformation on the financial accounts and reports shall be regarded as a violation of the Code, apart from inviting appropriate civil or criminal action under the relevant laws. No employee shall make, authorise, abet or collude in an improper payment, unlawful commission or bribing.


Saarthi will support the development and operation of competitive open markets and shall promote the trade and investment in the market in which it operates. No employee of Saarthi shall engage in restrictive trade practices, abuse of market dominance or similar unfair trade activities. Saarthi or its employee shall market the company’s products and services on their own merits and shall not make unfair and misleading statements about competitors’ products and services. Any collection of competitive information shall be made only in the normal course of business and shall be obtained only through legally permitted sources and means.


Saarthi shall provide equal opportunities to all its employees and all qualified applicants for employment without regard to their race, caste, religion, colour, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin or disability. Human resource policies shall promote diversity and equality in the workplace, as well as compliance with all local labour laws, while encouraging the adoption of international best practices. Employees of Saarthi shall be treated with dignity and in accordance with the organisation policy of maintaining a work environment free of all forms of harassment, whether physical, verbal or psychological. Employee policies and practices shall be administered in a manner consistent with applicable laws and other provisions of this Code, respect for the right to privacy and the right to be heard, and that in all matters equal opportunity is provided to those eligible and decisions are based on merit.


Saarthi and its employees shall neither receive nor offer or make, directly or indirectly, any illegal payments, remuneration, gifts, donations or comparable benefits that are intended, or perceived, to obtain uncompetitive favours for the conduct of its business. The company shall cooperate with governmental authorities in efforts to eliminate all forms of bribery, fraud and corruption. However, Saarthi and its employees may, with full disclosure, accept and offer nominal gifts, provided such gifts are customarily given and / or are of a commemorative nature.


Saarthi and its employees shall not, unless mandated under applicable laws, offer or give any company funds or property as donation to any government agency or its representative, directly or through intermediaries, in order to obtain any favourable performance of official duties. Saarthi shall comply with government procurement regulations and shall be transparent in all its dealings with government agencies.


Saarthi shall be committed to and support the constitution and governance systems of the country and market in which it operates. Saarthi shall not support any specific political party or candidate for political office. The company’s conduct shall preclude any activity that could be interpreted as mutual dependence / favour with any political body or person, and shall not offer or give any company funds or property as donations to any political party, candidate or campaign.


Saarthi shall strive to provide a safe, healthy, clean and ergonomic working environment for its people. It shall prevent the wasteful use of natural resources and be committed to improving the environment, particularly with regard to the emission of greenhouse gases, and shall endeavour to offset the effect of climate change in all spheres of its activities. Saarthi, in the process of production and sale of its products and services, shall strive for economic, social and environmental sustainability.


Saarthi shall be committed to good corporate citizenship, not only in the compliance of all relevant laws and regulations but also by actively assisting in the improvement of quality of life of the people in the communities in which it operates. The company shall encourage volunteering by its employees and collaboration with community groups. Saarthi is also encouraged to develop systematic processes and conduct management reviews from time to time so as to set strategic direction for social development activity. The company shall not treat these activities as optional, but should strive to incorporate them as an integral part of its business plan.


Saarthi honours the information requirements of the public and its stakeholders. In all its public appearances, with respect to disclosing company and business information to public constituencies such as the media, the financial community, employees, shareholders, agents, franchisees, dealers, distributors, our principal organisations and others, Saarthi shall be represented only by its Directors or authorised nominated representative.


Every employee of Saarthi shall promptly report to the management, and / or Saarthi ethics helpline, when she / he becomes aware of any actual or possible violation of the Code or an event of misconduct, act of misdemeanour or act not in the company’s interest. Any Saarthi employee can choose to make a protected disclosure under the whistleblower policy of the company, providing for reporting to the Managing Director or the board of directors or specified authority. Such a secret/protected disclosure shall be forwarded, when there is reasonable evidence to conclude that a violation is possible or has taken place, with a covering letter, which shall bear the identity of the whistleblower. The company shall ensure protection to the whistleblower and any attempts to intimidate him / her would be treated as a violation of the Code.